Two decades of hard work in the food and beverage industry has taught me a lot.

At the larger end of the scale the corporates  - Pepsico and Premier Foods – provided me with insight into robust process and what comes from structured planning and execution of commercial strategies, financial management and what a knockout product launch looks like.

I took this experience directly to the SME sector – a2 Milk,  Plum Baby and Red Mill Snack Foods – and helped them build successful, growing brands.  In return, I fell in love with the buzz of young, challenger brands and helping them break what they thought were impenetrable retail barriers.

There are hundreds of cracking brands out there sitting on top of amazing ideas, founded by hugely inspiring entrepreneurs - but ultimately it doesn’t matter how good your product is or how big your budget is.  Without the physical availability, on-shelf, to reach your end consumers - it will fail. 

To gain that distribution, especially as a challenger brand your business needs an exceptional and talented Sales lead.  Finding one is a hard and expensive process, employing one full time is risky and puts an even bigger dent in your bottom line.

This is exactly why Redkey Commercial Support was set up - to challenge the FMCG status quo and eliminate the cost of a full time sales person by instead drawing upon the experience, network and dogged determination of someone who has a proven delivery track record. 

In every Sales & Marketing position I’ve held during my career I have consistently accomplished what I set out to do and I’m in the perfect position to do that for you now.  I’ll take the buzz of taking you where you want to go, you take an industry leading Sales & Marketing service for a fraction of the price of a single FTE.

I believe people work with people. I want to be one of your people.